Vidde – the future electric snowmobile, has now been presented at Icehotel, and for a few thrilling months, the sustainable electric snowmobile will be test-driven and evaluated. The Swedish-made snowmobile is a pioneering force and signifies a significant milestone with a vision to create cleaner and more environmentally friendly snowmobiling experiences. Alfa will be in production by 2024-2025 and ready for Icehotel guests to experience the Northern wilderness in complete silence.
During the spring of 2023, Vidde built the prototype, named Frankenstein or Frank, for what is set to become the world’s most sustainable electric snowmobile. In the same year, Icehotel partnered up with Vidde and has since been a crucial partner in the project, playing a significant role in its development and refinement by observing guests experiences in nature.
Icehotel is a unique world destination offering several different experiences, with snowmobile tours into the wilderness being one of the most popular outdoor activities. The launch of Alfa together with Icehotel marks a significant milestone in Vidde’s journey. The vision for Icehotel with Alfa is to enhance visitors experience by bringing them closer to the nature and engaging all five senses.
– Being able to offer our future guests the opportunity to experience the fantastic nature surrounding Icehotel more silently thanks to the snowmobile is absolutely amazing. Vidde will enable a completely unique and new experience of being present in nature. At the same time, being able to minimize environmental impact on one of our most popular experiences feels completely right and aligns with our sustainability thinking, says Marie Herrey, CEO of Icehotel.
Together with the design house Pininfarina, the development of Alfa has focused on finding solutions that can both emphasise the pure pleasure of using the vehicle yet at the same time making it functional and attractive for years to come.
About Icehotel
Icehotel opened in 1989 and is beside a hotel also an art exhibition with ever-changing art made of ice and snow. Icehotel is created in a new version every winter, completely made of natural ice from Torne River, one of Sweden´s national rivers and last untouched waters. When the winter season´s hotel has melted back into the river during the spring, a part of the hotel remains; a place where visitors can experience the ice and snow all year round.
